Introducing Chrome Enterprise

—- Introducing Chrome Enterprise // The Official Google Blog Since we launched Chrome OS in 2009, our goal has been to build the simplest, fastest, and most secure operating system possible. And we’ve been inspired by all the ways we’ve seen businesses embrace Chrome, from Chromebooks in the office, to shared Chrome devices in the […]

Facebook No Longer Supports Custom Link Previews: What You Need to Know

—- Facebook No Longer Supports Custom Link Previews: What You Need to Know // Business 2 Community In an effort to help dismantle the abundance of false news and misleading content floating around on social sharing sites, Facebook is stepping in to make changes to its API that will prevent all users from modifying the […]

How to Make A Testimonial Video That Closes More Sales For Your Business

—- How to Make A Testimonial Video That Closes More Sales For Your Business // Business 2 Community Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not […]

Using Facebook Pixel to Boost Qualified Traffic and Conversion Rates

—- Using Facebook Pixel to Boost Qualified Traffic and Conversion Rates // Business 2 Community Pay-per-click has always been a bit of a grey area for marketers. In some cases, particularly in situations where there has been a poor initial setup, PPC advertising has been shown to succeed in generating traffic, but fail in ultimately […]

Getting Started with Google Analytics: Account Setup

—- Getting Started with Google Analytics: Account Setup // Business 2 Community What is Google Analytics? The industry standard web analytics platform that tracks and reports data about your website. Using Google analytics properly will help you measure traffic, consumer engagement, campaigns and conversions. Why you need Google Analytics If you have a website and […]

Google Attribution: A Analytics Change Is Coming Your Way

—- Google Attribution: A Analytics Change Is Coming Your Way // Business 2 Community What Does This News From Google Mean? Attribution is one of the biggest challenges that marketers have been facing for years. Attribution helps marketers understand what tactics, devices, and channels are helping your prospects turn into customers. Google announced this week […]

How to Get Started With Paid Search

—- How to Get Started With Paid Search // HubSpot Company Product News Blog In 2016, 96% of Google’s revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How […]

How to do serverless pixel tracking with GCP

—- How to do serverless pixel tracking with GCP // Google Cloud Platform Blog By Matthieu Mayran, Cloud Solutions Architect Whether they’re opening a newsletter or visiting a shopping cart page, how users interact with web content is very interesting to publishers. One way to understand user behavior is by using pixels, small 1×1 transparent […]

Marketing Metrics That Matter what are yours?

—- Marketing Metrics That Matter // Business 2 Community When you put a lot of time and effort into creating a marketing campaign, you want to know whether or not it performs well. Understanding your campaign ROI can help you gauge the effectiveness of your marketing strategy and gain insight into improvements you might want […]