Using Facebook Pixel to Boost Qualified Traffic and Conversion Rates

—- Using Facebook Pixel to Boost Qualified Traffic and Conversion Rates // Business 2 Community Pay-per-click has always been a bit of a grey area for marketers. In some cases, particularly in situations where there has been a poor initial setup, PPC advertising has been shown to succeed in generating traffic, but fail in ultimately […]

Getting Started with Google Analytics: Account Setup

—- Getting Started with Google Analytics: Account Setup // Business 2 Community What is Google Analytics? The industry standard web analytics platform that tracks and reports data about your website. Using Google analytics properly will help you measure traffic, consumer engagement, campaigns and conversions. Why you need Google Analytics If you have a website and […]

Google Attribution: A Analytics Change Is Coming Your Way

—- Google Attribution: A Analytics Change Is Coming Your Way // Business 2 Community What Does This News From Google Mean? Attribution is one of the biggest challenges that marketers have been facing for years. Attribution helps marketers understand what tactics, devices, and channels are helping your prospects turn into customers. Google announced this week […]

How to Get Started With Paid Search

—- How to Get Started With Paid Search // HubSpot Company Product News Blog In 2016, 96% of Google’s revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How […]

How to do serverless pixel tracking with GCP

—- How to do serverless pixel tracking with GCP // Google Cloud Platform Blog By Matthieu Mayran, Cloud Solutions Architect Whether they’re opening a newsletter or visiting a shopping cart page, how users interact with web content is very interesting to publishers. One way to understand user behavior is by using pixels, small 1×1 transparent […]

Marketing Metrics That Matter what are yours?

—- Marketing Metrics That Matter // Business 2 Community When you put a lot of time and effort into creating a marketing campaign, you want to know whether or not it performs well. Understanding your campaign ROI can help you gauge the effectiveness of your marketing strategy and gain insight into improvements you might want […]

What Are Website Wireframes?

—- What Are Website Wireframes? // Business 2 Community The important first step in the design and development of any website is the production of a set of website wireframes. This is even more important since the introduction of responsive website design and mobile-first website design. But what exactly are website wireframes and why are […]

Google Classroom outside the classroom

—- Google Classroom outside the classroom // The Official Google Blog Technology makes learning possible anytime, anywhere. Learners aren’t always sitting in a classroom, and educators aren’t always lecturing at a chalkboard. That’s why last month we made Google Classroom available to users without G Suite for Education accounts. Now, using a personal Google account, […]

Social Media Image Sizes: A Quick Reference Guide for Each Network

—- Social Media Image Sizes: A Quick Reference Guide for Each Network // HootSuite James Mulvey, a fellow writer here at Hootsuite, once said: “Unlike spandex, social media is not one-size-fits-all.” Despite feeling uncomfortable about picturing my colleague in spandex, I think this quote rings true in every way. Each social network has its own […]

Debugging Tips and Tricks

—- Debugging Tips and Tricks // CSS-Tricks Writing code is only one small piece of being a developer. In order to be efficient and capable at our jobs, we must also excel at debugging. When I dedicate some time to learning new debugging skills, I often find I can move much quicker, and add more […]