—-
New digital innovations to close the loop for advertisers
// Google Data
Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go into a store to buy. They see a brand on TV and then go online to learn more. Or they watch mobile videos on their commutes that inspire them to book a trip when they’re back home on their laptops.
However your audience engages, only Google has the scale and the tools to help you reach people in the moments that truly matter and measure impact across devices and channels.
I look forward to sharing several new innovations with you on Monday morning at Advertising Week’s Times Center Stage