“Well, that’s what everybody else is doing” is simply not a good enough reason
The first thing I thought when setting up my business was “I need to get a website”. But Why do I need a website?
In order to try and help you to answer this fundamental questions about here are a few of the reasons to consider why you as a small business owner should invest in a Website.
Reason #1 – Online brochure
Companies spend thousands creating brochures and distributing them. By having a website your brochure is always available. Your potential customers can find out about you and any of your products online. When you are connecting with your customers or networking at events the ability to point someone at your website can often mean the difference between a SALE or NO SALE.
Reason #2 – More customers
More than 3.1 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you are missing out on customers.
Reason #3 – Business value
Have you met a potential customer without any product reference information on you? It’s not easy to try and sell your services when they ask to see your website and you don’t have one. The perceived value of your business will be lower in everyone’s eyes – especially your customers.
Reason #4 – Influence
By having a website potentially thousands of people are going to see it. You are able to educate them and influence people’s decisions.
Reason #5 – Time to shine
You know that great feeling you get when people know your work? Well, by having a website you can take pride in your work and show how good your services really are.
Reason #6 – Helps with business goals
Do you spend hundreds on printed material but have no idea if its really working? With a website and online digital marketing you can track whats working and whats not That’s right it will allow you reassess your business goals and marketing needs.
Reason #7 – It’s quite affordable
Ever wanted to start a business? Well, now you can do it with an online space with minimal set up costs and potentially quite good rewards.
Reason #8 – It never closes and is 24 hours per day
Your website will run 24/7. You can always be there for your customers.
Reason #9 – Customers Communication
By having a website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.
Reason #10 – Marketing
There is a whole new world of digital marketing out there. Yes hard copy ads will always work very well but are quite expensive, your website can attract new business by using a whole host of digital marketing techniques.
Reason #11 – Customer support
You can greatly reduce the cost of customer support by just having an FAQ on your website.
Reason #12 – [email protected]
By having a website you can have your own email [email protected]. It is more professional and easier to remember. I know you like your first every email address [email protected], but it not easy to remember for your customer and it doesn’t really say anything about your business now does it?
Reason #13 – Press releases
You can run press releases online about your business, this could potentially bring in hundreds of new customers but to do it you will require a website.
Reason #14 – Be your own boss
The best answer to “Why do I need a website?” would be that you can be your own boss you can control what message you put out there about your business.
Reason #15 – Any topic will do
The internet has room for an unlimited number of businesses that can attract traffic and revenue. Do you like sports, photography, animals? Well, then you have a business idea just waiting to happen. Just pick something you like and start telling the world about it.
Reason# 16 – Connect with fellow web masters
Now that you own a website you get to call yourself a ‘web master’ this can all you easily make new business and personal connections with other website owners which in turn can lead to extra streams of income for you.
Reason #17 – Your Voice, your own words, you are the expert
Have you ever been in a heated debate with someone or just wanted to settle a score and said “Lets Google that so” by having a website and good content online for others not only can be a peace keeper and help settle arguments but you display that you are the expert in your field.
Reason #18 – Do business your way
You don’t need permission from your boss or company lawyer to promote your business your way you can control what you put out there and the image of your company
Reason #19 – Compete with the big guys
Have you ever wanted to get into business, but don’t know how to compete with all the big companies out there? By creating a beautiful website with a good strategy behind it you can compete with the big companies.
Reason #20 – Instant credibility
Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can gain credibility with anyone. You can provide that you are, in fact, you are the best for the job.
Reason #21 – It can help you find a Job
A website can help 100% your business, but it can also help you personally too. Not only can a website host your resume or CV, but by owning and managing your website you have shown that you have the quite a good technical skill set that many employers are looking for.
The above reasons are some of the great arguments made by Peter Visser about why you need to have a website and have been edited from his original article on bigmouthmarketing.co